Connecting the Dots: How Consumer Sentiment Impacts Your Freight Business 🚨 What’s Going On? In April 2025, a survey by the University of Michigan showed that people are feeling more worried about the economy than they have in
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You don’t need to be an economist to sense when something’s off. Empty shelves at the grocery store, fluctuating gas prices, and the general mood of people around you all tell a story. Beyond these everyday observations, there
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We’re in a moment where the economy is shifting in a harsh and powerful way. For those of us in freight, that means being more aware, more prepared, and more responsive. Because while things like policies, interest rates,
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In trucking, just like in life, how you start matters. Whether it’s a cold call to a shipper, a voicemail to a prospect, a handshake at a meet-and-greet, or the way you answer your phone—your first impression is
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[From the ”Transforming Your Trucking Journey: Mindset” guide, point 3. Identify Your Comfort Zone under section Identify Your Mindset: Gauge Your Mental Map in Trucking.] “The comfort zone is a behavioral state within which a person operates in
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(Part 1 of a 7-part guide: ‘Economic Basics – The Ultimate Guide to Sustaining Growth in Trucking’ 3/26/24) In the fast-paced world of over-the-road trucking, success extends far beyond the miles traveled. It’s about harnessing a combination of
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In the trucking industry, relationships are more than just connections—they’re the foundation of growth, stability, and long-term success. The way businesses cultivate and sustain relationships directly impacts their operational resilience and financial health. Recent global events, including the
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The unfolding journey of mastering first impressions is laden with actionable insights and real-world examples, each echoing the monumental impact a positive first impression can have on the professional relationships Over-the-Road carriers aim to foster with commercial shippers.
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(Updated) First impressions have always held a significant value in the business world, tracing back centuries when merchants and traders relied heavily on personal interactions and relationships to conduct business. The advent of the Industrial Revolution and later the Service
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