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Success is overrated.
All these people preaching growth, relationships, reputation — who has time for that? You’re here because you’re ready to lose big, burn every bridge, and make sure your logistics career never sees the light of day.
And I’m here to help. I believe in your failure. Let’s build that trainwreck one bad move at a time.
1. Only Call When You’re Desperate
Don’t waste your time building connections. Just shoot that broker a text when you’re broke or need a load. “Got freight?” — that’s your love language. No hello. No context. No manners. Keep it dry and needy.
Pro Tip: If they haven’t heard from you in months, even better. Surprise desperation is your calling card.
2. Make Every Interaction About You
Their business? Their deadlines? Their stress? Not your problem. Just focus on your needs. Make sure they understand the world revolves around your truck, your bills, and your time.
Remember: Listening is for suckers. Talking about yourself is the fastest way to nowhere.
3. Ghost Everyone After the First Load
You moved that one load, and now it’s time to vanish like a ghost in a CB radio fog. No follow-up. No thank you. No future.
That way, when they do think of you again, it’ll be with suspicion and frustration — the perfect combo.
4. Overpromise Like a Pro, Underperform Like a Legend
Tell them your driver’s “10 minutes away” even if he hasn’t left the truck stop.
Tell them you “haul nationwide” even though you don’t leave your zip code.
Set the bar high. Then bulldoze it.
Bonus: When everything falls apart, don’t apologize — just blame the weather. Even if it’s sunny.
5. Avoid the Industry Like It Owes You Money
Skip every opportunity to connect, learn, or grow. Trade shows? Boring. Webinars? Nerdy. Social media? Waste of time.
Just stay in your own little bubble, yelling into the void about how “there ain’t no freight out here.”
Hot tip: Isolation guarantees you’ll miss every opportunity that’s not begging at your door.
“Success or failure — it’s Mindset in Motion. What you choose, what you repeat, that’s what you become.” – The real message
6. Use Tech Like a Wall, Not a Tool
Let that CRM rot. Forget follow-ups. Automate every message until people think you’re a bot.
The goal is to be so impersonal that they question whether you’re even real.
Truth: Nothing says “I’m unreliable” like a templated message with someone else’s name still in it.
7. Play the Short Game Only
Get that quick check. Lie if you have to. Burn the broker. Steal the lane. Vanish after the first load. Rinse and repeat.
Loyalty, trust, referrals — those are for people who play the long game. You’re here for fast flames and faster exits.
Strategy: Think of your reputation like a match — burn it bright, burn it fast, and make sure there’s no wick left when you’re done.
8. Stay the Same Forever
Never improve. Never ask questions. Never learn about the economy, the freight cycle, or why your phone stopped ringing.
If someone shares a tip, ignore it. If they offer help, ghost them.
Warning: Growth is addictive. Don’t even try it once.
Final Words: Let’s Keep You Losing
Let’s face it — mediocrity isn’t going to chase itself. It takes effort to stay stuck, to repel opportunity, to make sure you remain unknown and underbooked.
And look at you — you’re nailing it!
So stay petty. Stay prideful. Keep ghosting, overpromising, isolating, and underdelivering. You’re on the perfect path to never building anything real in this industry.
And if by chance this article made you question your strategy for even a second… don’t worry. Just ignore that voice. Success is for other people.
Failure? That’s where the freedom is.
Let’s ruin this thing together.
“Success and failure don’t always look the way people expect — but they always reveal themselves in the choices you make. Perspective is the lens. Consistency is the proof. Every call you dodge, every shortcut you take, every opportunity you dismiss… it all adds up. The only question is: what are you adding up to?”
