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Your Roadmap to Becoming a Top 10% Freight Sales Professional
FR8University™ is more than a course — it’s a strategic transformation platform built to help freight professionals like you grow, scale, and thrive.
Whether you’re a carrier, broker, dispatcher, or sales support agent, FR8University™ helps you develop elite-level freight sales skills, gain market clarity, and build lasting business relationships that generate consistent, profitable freight.
Our mission:
To develop freight professionals into the top 10% of the industry by mastering sales, market intelligence, and relationship-building.
| Feature | Description |
|---|---|
| ✅ Sales Training Course | Core program designed to build real freight sales skillsets, from cold outreach to customer retention. Delivered in weekly videos and supporting content. |
| ✅ Weekly Group Coaching | Live coaching sessions to help apply the training in real time, troubleshoot challenges, and stay motivated. |
| ✅ WaD™ Report | Executive freight intelligence built from 20+ economic indicators to guide your high-level decisions. |
| ✅ FR8Pulse™ Report | Weekly frontline freight report with actionable insights and conversation points for prospecting. |
| ✅ Enhanced Carrier/Broker Packet Builder | Professionally designed packet tool to help you make winning first impressions and secure more freight. |
| ✅ Sales & Growth Library | Exclusive content including private training videos, audios, past webinars, and more. |
| ✅ EMIf™ Insights | Embedded within WaD and FR8Pulse, EMIf™ (Economic Market Influencers) helps forecast trends and improve your positioning. |
| ✅ Ongoing Support | Be part of a community of committed professionals striving to scale their business with accountability. |
These modules are part of the core program and are delivered progressively, with live coaching and recorded sessions:
| Module | Topic | Time |
|---|---|---|
| Introduction | The New Freight Sales: Mindset | 30 min |
| 1 | The First Freight Call – Breaking the Ice and Booking the Opportunity | 60-75 min |
| 2 | Prospecting: Building a Lead Getting Past the Gatekeeper – Voice, Energy & Strategy | 45-60 min |
| 3 | Relationship Assets – Be the One They Remember | 45-60 min |
| 4 | Pitching: Crafting Your Value Value Before the Rate – Proving You Belong | 60-75 min |
| 5 | Confidence in Freight Conversations – Sound Like a Pro | 60-75 min |
| 6 | Mastering Freight Presentations – Pitching with Poise | 60-90 min |
| 7 | Retention & Relationship Overcoming Objections – Building Trust Through Conversation | 60-90 min |
| 8 | The Fortune in the Follow-Up – Creating Conversion with Consistency | 45-60 min |
| 9 | Carrier Packet Confidence – What to Send and How | 60 min |
| 10 | Know Your Freight – Specialization as a Sales Strategy | 60–75 min |
| 11 | Freight Business Positioning – Control the Narrative | 45–60 min |
| 12 | Follow-Up & Follow-Through – The Freight Closer’s Advantage | 45–60 min |
| 13 | Understanding Economic Indicators (FR8Pulse Intro) | 75–90 min |
| 14 | Domestic & Global Economy Impact – How the World Moves Freight | 75–90 min |
| 15 | Building a Freight Legacy – From Salesperson to Industry Leader | 60–75 min |
Total Estimated Training Time: 20–24 hours
Designed to be completed over 4–6 weeks, self-paced.
Each module includes practical instruction, real-world strategy, and direct application opportunities to help you gain new business, retain customers, and elevate your freight sales performance.
FR8University™ is ideal for:
Most in the industry are stuck in reactive mode.
You won’t be.
With FR8University™, you’ll gain:
The freight market rewards those who take the lead.
Be one of them.
