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Main Street Moves First: How to Read the Signs Before the Storm Hits Freight

You don’t need to be an economist to sense when something’s off. Empty shelves at the grocery store, fluctuating gas prices, and the general mood of people around you all tell a story. Beyond these everyday observations, there

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The Freight Battlefield: As the Economy Moves, You’d Better Be Watching 📈 👀

We’re in a moment where the economy is shifting in a harsh and powerful way. For those of us in freight, that means being more aware, more prepared, and more responsive. Because while things like policies, interest rates,

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Liberation Day Tariffs: What Trucking Can Learn from the 2008 Great Recession (Housing Crash) 🏚️

A wake-up call for those ready to think, plan, and move. The “Liberation Day” tariffs may have just dropped, but their shockwaves are already vibrating through global economics, trade, and yes—trucking. This isn’t about one man or one

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Liberation Day Tariffs: A Wake-Up Call to Trucking Professionals to Think, Plan, and Move

Liberation Day Tariffs — President Trump’s bold push to ‘liberate’ the American economy through sweeping tariffs and economic nationalism — have officially dropped, and it’s time for every trucking professional to rethink strategy, watch the numbers, and adjust

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Where’s the Freight Going in Q2 2025? What Trucking Pros Need to Know in a Time of Uncertainty

Mindset -> Comfort Zone -> Sales -> The Economy -> Uncertainty Let’s talk real for a minute. If you’re running a trucking business—whether it’s just you and your truck or you’re managing a small fleet—you’ve probably been feeling

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The Sales Process: First Impressions & The Opening – The Moment That Can Make or Break You

In trucking, just like in life, how you start matters. Whether it’s a cold call to a shipper, a voicemail to a prospect, a handshake at a meet-and-greet, or the way you answer your phone—your first impression is

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Step Out, Level Up: Breaking Your Comfort Zone for Success

[From the ”Transforming Your Trucking Journey: Mindset” guide, point 3. Identify Your Comfort Zone under section Identify Your Mindset: Gauge Your Mental Map in Trucking.] “The comfort zone is a behavioral state within which a person operates in

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Transforming Your Trucking Journey: Mindset

(Part 1 of a 7-part guide: ‘Economic Basics – The Ultimate Guide to Sustaining Growth in Trucking’ 3/26/24) In the fast-paced world of over-the-road trucking, success extends far beyond the miles traveled. It’s about harnessing a combination of

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The Crucial Role of Relationships in the Trucking Industry 🤝

In the trucking industry, relationships are more than just connections—they’re the foundation of growth, stability, and long-term success. The way businesses cultivate and sustain relationships directly impacts their operational resilience and financial health. Recent global events, including the

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Understanding Trump’s Ideas and Decisions: A Business Mindset… and then some 1

President Donald Trump recently stirred up major controversy when he suggested a plan for the Gaza Strip that sounds straight out of his real estate development handbook. He proposed that the United States “take over” Gaza, relocate Palestinians

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