📘 FR8University Course: Economic Shocks & Freight Survival

Economic Shocks & Freight Survival: How Crashes Shape Trucking & What To Do About It

Course Outline

Offered by FR8 University | Powered by FR8Connect

✅ Course Overview:

This course connects 150+ years of economic history to today’s freight decisions. Understand how past crashes happened, the warning signs we missed, how the trucking industry was impacted, and what freight professionals can do today to better prepare.

🧠 Learning Objectives:

Identify key economic indicators that signal freight market shifts
Analyze historical economic crashes and their impact on trucking
Apply the lessons from history to protect your business today
Use the FR8Pulse Signal Map to monitor real-time conditions
Develop scripts and strategies to engage shippers smarter

📚 Modules:

Module 1: Why Freight Follows the Economy

Overview of macroeconomic cycles and how freight demand responds to consumer behavior and global markets.

Module 2: Panic of 1873 – The Railroad Bubble

Railroad oversupply, debt expansion, and banking failure caused a freight collapse. Modern lesson: Watch asset bubbles and funding risk.

Module 3: Panic of 1907 – No Fed, No Safety Net

Collapse driven by copper speculation and weak reserves. Lesson: Monitor liquidity, interbank lending, and speculative markets.

Module 4: Great Depression (1929)

Massive drop in consumer demand killed freight. Watch consumer spending, debt ratios, and employment metrics closely.

Module 5: Oil Crisis (1973)

OPEC embargo drove diesel costs through the roof. Watch fuel markets and geopolitical risk.

And More!

Module 12: Strategic Application Workshop

How to read the FR8Pulse Signal Map, track indicators weekly, craft shipper strategy, and build your own freight playbook.

🎯 Final Assignment:

Using your Mini FR8Pulse Signal Map, you will:

Identify three current risks in your region
Highlight which economic indicators are warning signs
Write a 30-second shipper script based on current freight tension

🏁 Certificate:

Graduates receive a Certificate of Completion, a FR8Pulse Ready™ badge, and qualify for premium coaching!

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