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Month: April 2025

Consumer Sentiment: When people stop buying, trucks stop moving. Why? – Keep your wheels turning.

Connecting the Dots: How Consumer Sentiment Impacts Your Freight Business 🚨 What’s Going On? In April 2025, a survey by the University of Michigan showed that people are feeling more worried about the economy than they have in

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Main Street Moves First: How to Read the Signs Before the Storm Hits Freight

You don’t need to be an economist to sense when something’s off. Empty shelves at the grocery store, fluctuating gas prices, and the general mood of people around you all tell a story. Beyond these everyday observations, there

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The Freight Battlefield: As the Economy Moves, You’d Better Be Watching 📈 👀

We’re in a moment where the economy is shifting in a harsh and powerful way. For those of us in freight, that means being more aware, more prepared, and more responsive. Because while things like policies, interest rates,

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Liberation Day Tariffs: What Trucking Can Learn from the 2008 Great Recession (Housing Crash) 🏚️

A wake-up call for those ready to think, plan, and move. The “Liberation Day” tariffs may have just dropped, but their shockwaves are already vibrating through global economics, trade, and yes—trucking. This isn’t about one man or one

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Liberation Day Tariffs: A Wake-Up Call to Trucking Professionals to Think, Plan, and Move

Liberation Day Tariffs — President Trump’s bold push to ‘liberate’ the American economy through sweeping tariffs and economic nationalism — have officially dropped, and it’s time for every trucking professional to rethink strategy, watch the numbers, and adjust

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