Mindset -> Comfort Zone -> Sales -> The Economy -> Uncertainty Let’s talk real for a minute. If you’re running a trucking business—whether it’s just you and your truck or you’re managing a small fleet—you’ve probably been feeling
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In trucking, just like in life, how you start matters. Whether it’s a cold call to a shipper, a voicemail to a prospect, a handshake at a meet-and-greet, or the way you answer your phone—your first impression is
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[From the ”Transforming Your Trucking Journey: Mindset” guide, point 3. Identify Your Comfort Zone under section Identify Your Mindset: Gauge Your Mental Map in Trucking.] “The comfort zone is a behavioral state within which a person operates in
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(Part 1 of a 7-part guide: ‘Economic Basics – The Ultimate Guide to Sustaining Growth in Trucking’ 3/26/24) In the fast-paced world of over-the-road trucking, success extends far beyond the miles traveled. It’s about harnessing a combination of
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